Midlands Air Ambulance has set itself a challenge to recruit 21,000 new regular donors in time for the charity’s 21st anniversary on May 21 next year.
The ‘21k at 21’ appeal is looking for new donors in Solihull to sign up to a regular giving platform with the charity to help continue funding the three air ambulances that operate across the region. Midlands Air Ambulance answers an average of 10 calls per day from its three air bases.
Charity director, Hanna Sebright, said: “Regular giving – at just £5 a month – from our target of new donors would be a significant contribution towards the £6 million a year we need to run one of the country’s busiest air ambulance services.”
One recent local fundraising effort on behalf of the air ambulance has seen staff at Land Rover adopt Midlands Air Ambulance as the beneficiary of two schemes.
The charity will receive part of the Give As You Earn staff donation scheme as well as receiving the proceeds from the recycling of old Land Rover overalls.
Worth £100 per ton, the old Land Rover work clothes will also be recycled into new material.
And with the company replacing all of its staff uniforms this year with smart new ones, and the old clothing from the company weighing in at 10 ton, the charity could be in line for a very tidy sum.
For more information on Midlands Air Ambulance and its 21k at 21 appeal, please contact Katy Rose Meaney on 01384 484415.