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Boutique is keeping its finger on pulse of style

FASHIONISTAS should make a note that one of Solihull’s top designer fashion stores, Serene Order, has re-launched with a new boutique in Mell Square’s Drury Lane.

FASHIONISTAS should make a note that one of Solihull’s top designer fashion stores, Serene Order, has re-launched with a new boutique in Mell Square’s Drury Lane.

The new store offers a larger range of women’s, men’s and children’s fashion than ever before with brands including McQueen, Cavalli, dVb Jeans by Victoria Beckham, Karl Lagerfeld, Hoss, Christian Audigier, Dior, John Richmond and True Religion.

Using the latest plasma and digital technology, Serene Order has also launched Catwalk Click, which brings the world of fashion to you in an instant. Clients can view the latest catwalk shows on giant plasma screens in the store’s ground floor lounge. Whilst on the first floor, they can select from online collections at sereneorder.com, with the items being delivered within minutes to the super-spacious fitting rooms.

Personal consultations with Serene Order’s founder, Nad Ahmed, and its store director, Angelina Digennaro, are available by appointment, whilst the boutique’s team is always on hand to ensure its customers are on trend.

“At Serene Order, we don’t believe in following fashion, we believe in making fashion.

“We have a flair for finding fresh, unknown labels that appeal to our trend-setting clientele. Our aim is to provide an eclectic mix of cutting edge fashion and big brand power that gives customers fresh inspiration on every visit,” said Nad.

Store director, Angelina Digennaro added: “Keeping our finger on the style pulse is vital to our success. As well as attending shows throughout Europe and America and immersing ourselves in the fashion industry, we also ask our clients to tell us about labels they love.”

Established at locations throughout the Midlands for the past 15 years, Serene Order’s high street presence is now complemented by its online offer at sereneorder.com.

Serene Order is now based at 41 Drury Lane, Mell Square, Solihull. www.sereneorder.com

 

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