YOUNG mums often opt out of breastfeeding their babies, but Solihull NHS Care Trust is hoping to change all that with a campaign aimed at borough women, encouraging them to breastfeed, and ‘be a star.’
Launched this week the Be a Star campaign features three young, local mums, and is set to tackle the perception among young women that breastfeeding is not for them.
It also aims to get the support of their parents, partners, siblings, peers, and the wider community.
In parts of Solihull breastfeeding is just 47 per cent among all women, with rates for under 25s dropping well below.
Mums Danielle Dowling, 17, Charlotte Haynes, 24, and her sister Laura, 22, were chosen as ‘the stars’ of the campaign.
The Trust’s Breastfeeding Co-ordinator, Carmen Baskerville, said: “We could not have done this campaign without Charlotte, Laura and Danielle. They have been brilliant. They are real, local mums displaying the pride and confidence that breastfeeding can bring. We hope that many others will follow their lead. An added advantage for mums is getting their pre-pregnancy figure back quicker.”
Director of Public Health, Dr Stephen Munday added : “Breast milk gives babies all the nutrients they need and protects them from infection and diseases like gastroenteritis, ear and chest infections, childhood diabetes, and obesity.
“It’s good for breastfeeding mums too – they are less likely to develop breast and ovarian cancer.”