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China sales deal is just the tonic for Jaguar Land Rover

THE black cloud over Jaguar Land Rover has been lifted slightly with the announcement that the company has secured a big order from the Chinese.

THE black cloud over Jaguar Land Rover has been lifted slightly with the announcement that the company has secured a big order from the Chinese.

As it awaits news on whether the Government will help it through the credit crunch, JLR confirmed that a memo of understanding had been signed with one of its major business partners in China for the supply of 13,000 vehicles over three years.

“This is a very significant order, it underlines the importance of the Chinese market and the commitment of our partner,” said a spokesman.

“Sales of our vehicles in China have been growing over recent years and it is now already established as our fifth largest market in the world.

“The confirmation provides us with a solid base on which to further build our presence in this key emerging market and is particularly welcomed at this challenging time for us and the automotive industry.”

Dave Osborne, national officer for the Unite union, said: “This order will clearly allow JLR to breathe more easily for the moment, and is testimony to both the skills of the workforce and the strength of the brand globally.

“But we are under no illusions. This order may help keep the wolf at a further distance from the door but it is still lurking.

“JLR, in keeping with every single car producer in the UK, is in clear need of urgent financial support from the Government including crucial help to aid short-time working.

“Only then will we stand a fighting chance of keeping our world class companies like JLR intact.”

Land Rovers are highly valued in the developing world where roads are often very poor or non existent for parts of the year.

 

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