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Collection has wider appeal

WHILE still appealing to its core fifty plus customer, Viyella has recently undergone a transformation and is set to attract a younger audience with a new Autumn/ Winter Collection.

WHILE still appealing to its core fifty plus customer, Viyella has recently undergone a transformation and is set to attract a younger audience with a new Autumn/ Winter Collection.

Featuring an assortment of fabulous fashion made from luxurious fabrics and finished to the highest quality, the latest collection offers trend-led pieces inspired from the season's catwalk.

Boasting a 200-year-old history, the brand still epitomises the timeless qualities of good taste and classic design but with a nod to key statement pieces.

The statement coat should be on every stylista's list this winter and these two are essential - an elegant Princess style with an unusual double breasted funnel neck (£299) or go for full on glamour in this luxurious cashmere camel coloured double breasted (£399) - teamed with statement jewellery and a fabulous white shirt, this look is perfect for day or night.

For full on 40s glamour, an inky blue pussy cat bow ticks all the boxes (especially as bows are THE season's must have accessory) (£85), pair with high waisted, wide leg trousers for the full nostalgic feel. Or why not finish off your outfit with a to-die-for evening jacket.

With a great collection of jewellery and accessories available including striking statement necklaces with heavy chain detailing, essential waist-cinching belts, bags and an assortment of scarves, gloves and hats, Viyella is available at more than 100 outlets nationwide, including more than 40 Viyella stores. The collection is also on offer at selected independent department stores including House of Fraser.

 

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