SHOCK tactics are being used to crack down on binge drinking in Solihull.
Figures suggest that up to 30,000 people in the borough could be drinking at harmful levels and now the authorities are hoping to change people’s attitudes.
From next week, drunken-looking mannequins will be put on display in Solihull and Chelmsley Wood town centre.
The life-size dummies have been paired with the message: “You wouldn’t start a night like this so why end it that way?” Their appearance will coincide with Alcohol Awareness Week,
Dr Stephen Munday, Solihull’s director of public health, said: “Alcohol Awareness Week is not about telling people to avoid alcohol altogether but to know their limits.
“Although people might associate harmful drinking with alcohol dependency or alcoholism, in fact many people drink at levels that are harmful to their body without even realising it.
“From milder symptoms such as hangovers to more serious things like stomach disorders, liver disease and cancer – all these are associated with drinking too much on a regular basis.”
Last year, alcohol caused 19 deaths in the borough and each year there are around 2000 drink-related admissions to Solihull Hospital.
Coun Diana Holl-Allen, cabinet member for safer communities, said: “A fifth of total recorded crime in the borough could be attributed to alcohol.
“As a borough and as individuals we need to examine our attitude towards drink and now is a good time for us to take a close look at how we can change attitudes and dependency.”