AMBITIOUS plans for 24-hour deliveries at a Sainsbury's store on Stratford Road were all but quashed by the Planning Committee on Wednesday night.
A noise level test conducted by the supermarket themselves in 2007 failed to convince the committee so the decision was deferred as further advice from environmental health officers is needed.
In 1990 planning permission was granted for the development of the retail store.
One of the conditions set was that deliveries shall be restricted to the hours of 7am-9pm Mondays to Saturdays and not at all on Sunday except between the hours of 10am and 4pm hours on the four Sundays before Christmas.
This was to protect the neighbourhood from any increase in ambient noise levels.
But contrary to the condition Sainsbury's have been receiving deliveries outside of these hours.
The committee agreed that nothing had changed since the original application was granted so they felt no reason to accept.
Speaking on behalf of his Shirley South residents, Councillor Gary Allport urged the committee to refuse the application.
"I am concerned the recommendation that states no kind of audible reversing alarm should be heard on vehicles between 2100 and 0700 hours will be a danger to our residents.
"The store shuts at 10pm so if people are in the area, a reversing lorry in the dark is clearly a safety issue.
"However, if the recommendation is removed, local residents may suffer as the reversing sounds could interrupt their sleep.
Furious Councillor John Windmill, Olton, said that he had to let his 'head rule over his heart' as the decision was deferred for further information.
Sainsbury's were not able to comment as Solihull News went to press.
Elsewhere, permission was granted for the demolition of three existing shops on Station Road, Balsall Common to be replaced with one single food retail unit.
It is thought that Sainsburys will occupy the premises.
Only last month, the application was refused because the design of the building was not in the character of Balsall Common.
However after radical changes, the committee voted for it to go ahead.