WITH Kraft’s takeover of local chocolate maker Cadbury dominating the news, students from Solihull Sixth Form College visited Bournville to find out for themselves what made the brand so popular.
Forty six students from the college took a day trip to the factory, to learn more about how the site managed to lure over 574,000 visitors last year and sample some of the chocolate.
“It is so valuable for our students to get out of the classroom, and see a successful tourist attraction in operation,” said teacher Janice Hamilton.
“Cadbury World is just on our doorstep, and it is an excellent example of British tourism in action.”
The focus of the visit was how Cadbury meet the needs of their visitors, and how they cater for the younger audience, with activities such as the Cadabra ride, and displays aimed at children.
The travel and tourism department at the college has more than 70 students, all of whom get to go on field trips.