SOLIHULL'S biggest entertainment venue is to have a new name following a £28 million overhaul.
The NEC Arena will be re-branded as the LG Arena when it opens its doors with a new look this autumn.
The rebranding is part of a multi-million-pound sponsorship deal with electronics company LG.
Work will start in September on creating new seating, hospitality, bars, restaurants and other customer facilities as well as improved backstage areas.
The refurbishment is being made possible due to a £25 million loan from Birmingham City Council.
An application for a grant of the £3 million balance is currently being considered by development agency Advantage West Midlands.
The aim is to replace ageing facilities to enable the venue to compete in an increasingly global marketplace. ..SUPL: