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Festive boom in business at Solihull's Touchwood Centre

SOLIHULL’S Touchwood centre has enjoyed a successful Christmas with retailers reporting steady sales right up to Christmas Eve, building on a five per cent uplift in November.

SOLIHULL’S Touchwood centre has enjoyed a successful Christmas with retailers reporting steady sales right up to Christmas Eve, building on a five per cent uplift in November.

Despite tough economic conditions in 2012, the centre has continued to outperform the British Retail Consortium statistics throughout the year and, at a time of high shop vacancy rates, Touchwood goes into 2013 fully let thanks to the arrival of four new retailers – American diner Coast to Coast, contemporary shoe shop, Schuh, Mr Simms Olde Sweet Shoppe and The Fragrance Shop.

The centre’s leisure offering also experienced an uplift with catering up significantly on last year and the cinema performing particularly well.

Andy Cole, general manager at Touchwood, said: “We’ve experienced an influx of guests in the run-up to Christmas when we worked hard to transform the centre into a winter wonderland.

“Our late night opening hours, with free parking after 6pm, helped to provide a relaxed shopping experience, whilst our busy schedule of events, free grotto, school choir competition and mistletoe arch helped get everyone in the Christmas spirit.

“As a result, we have enjoyed a solid festive trading period with increases across our sales, footfall and grotto visitor numbers.

“The fact that Touchwood is fully let is also testament to the strength of the brand and its current trading position.

“We have created some real momentum this year and are confident our retailers will continue to trade well.”

 

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