BUSINESSES came together for the first Solihull Tourism Forum meeting, co-ordinated by Solihull Council recently.
Companies and organisations from Solihull Town Centre and the surrounding areas discussed the priorities for the sector and identified the key selling points of the borough for both business and leisure tourists at the Ramada Hotel in The Square, Solihull.
The Forum also included presentations centring around local transport improvements and the free support available from the council relating to skills and recruitment.
The idea behind the event was to raise the profile of the borough as a tourist destination and those attending included Birmingham Airport, leisure centres, major hotels, local pubs and restaurants and representatives from Touchwood and Mell Square.
Andrew Cole, general manager at the Ramada Solihull and chair of the Forum, said: “The aim of the Forum is to get all stakeholders together and identify how Solihull can become more effective in promoting its tourist attractions to its visitors, including those that come through the NEC and Airport, but also those who come to enjoy the heritage and rural aspects.”
“We aim to look at how we can maximise promotional tourism opportunities and how partners can work together to cross sell different aspects of the borough from shopping and dining to using the local leisure and tourism facilities.”