As part of the launch, the perfume specialists will be giving away goody bags to the first 200 visitors and are hosting special offers throughout the day.
The new shop, part of the group’s big expansion plans for 2012, boast a large, modern store equipped with digital screens and hundreds of fragrances from top names such as Dolce & Gabbana and Armani as well as celebrity scents by the Beckhams, Madonna and more.
It also creates five new jobs.
Five pence from every transaction goes to Rays of Sunshine, a children’s charity who grant the wishes of seriously ill children across the UK.
The Fragrance Shop spokesperson Daniel Thompson said: “It’s a very exciting time at The Fragrance Shop for both our customers and team members with our recent spray a little happiness rebrand. We look to bring happiness to Solihull allowing customers to secure the very best of fragrances at great value, something that is very important to our customers in today’s tough economic climate.”
To celebrate the launch, The Fragrance Shop is giving Solihull New readers a special 15 per cent discount off products until Saturday December 5. Simply show this page of the Solihull News to receive your discount.