ALAN Barratt, the man behind best-selling fat burning supplement company Grenade, has blown away the competition to be named our Business Person of the Month.
Having launched three years ago, the Grenade Thermo Detonator, with its distinctive grenade-shaped packaging, is already sold in 130 countries and is the best selling supplement in Holland & Barratt.
The Solihull News, in partnership with Marriott Forest of Arden Hotel, decided to recognise the borough business’s success by naming Alan February’s Business Person of the Month.
“We’re really honoured to be given this award,” he said. “We export all over the world but we live here, and we’re based here so to get local support is great.
“We are really passionate about supporting other British companies.”
Using only British suppliers, Grenade’s success has already turned their struggling Birmingham-based manufacturers into a rapidly expanding business with multiple warehouses.
The couple are so successful, they have even been able to pick and choose their stockists, holding out on supplying to Amazon until recently to support the British High Street and negotiating a better than average deal for when they go into Tesco, their first supermarket, in the next few months,
“They literally told us, we can’t ignore you anymore,” added Alan, who has used his decades in sports nutrition to combine a winning formula.
Within months of launching back in 2010, their tank displays at trade shows was gaining the military styled brand international recognition. But Juliet said it wasn’t just soldiers who used Grenade.
“Around 30 per cent of our customers are women.
“I normally take two a day. They just give me that boost I need in the morning.”
Solihull News editor Ross Crawford said: “Congraultations to Alan and Juliet. This Solihull couple have developed an explosive formula which is quite literally taking the world by storm.”
The brand have also launched new products including protein flapjacks and a pre-workout drink.
For more information, visit www.grenadefatburner.com.