A SOLIHULL salon has made it through to the regional finals of the Redken NYC Hair Awards for the fourth year running.
Aesthetics, in Warwick Road, attended the regional finals judging day on April 30 at the Redken Exchange in London, entering three categories: Runway Colour Award, Runway to Reality Award and Men’s Runway Style Award.
The salon team, consisting of a colourist, stylist, make-up artist and model, then had to demonstrate their skills by re-creating a style in front of a panel of esteemed hairdressing judges, whilst answering questions on the techniques they were using.
The stylists are now waiting with baited breath to see if they’ve made it through to the Grand Final held in September.
Owner of Aesthetics, Sarah Bowron, said: “Making it through to the regional finals in all three categories is a fantastic achievement for the salon and our team. Having won at national level for the last four years in a row, this year is especially important to us, as we’ll be entered into Redken’s Hall of Fame if we manage to do it again.”
If the Aesthetics team scoop the much-coveted title, they will win a trip to Las Vegas with two tickets to attend the International Redken Symposium. The team will also have the opportunity to become this year’s Redken hair hero and receive a tailor-made program to help take the business to the next level.