How we use Cookies

A haute couture influence for online fashion

STEP into Autumn with Tesco’s successful diffusion line F&F Couture as it launches its new AW10 collection online this month.

STEP into Autumn with Tesco’s successful diffusion line F&F Couture as it launches its new AW10 collection online this month.

Boasting 21 pieces ranging from a wear-with-everything skinny crochet top to a dramatic, floor sweeping printed maxi dress, the collection combines elegant separates with dramatic eveningwear in a rich colour palette.

Buying director of Tesco Clothing, Jan Marchant, said: “The debut F&F Couture collection helped to banish any remaining preconceptions about supermarket fashion and we hope to set the bar even higher with this second collection.

“Heavily influenced by high fashion and haute-couture, the new collection offers our customers the chance to own something that extra bit special yet still at an affordable price point – despite the luxurious fabrics and premium designs, the most expensive garment is priced only £120.”

Separates in nude and grey tweed come in the form of equestrian style jackets and trousers or structured skirts, which are versatile enough to be dressed up or down depending on the occasion. For this season’s Mad Men trend, team the midi length full skirt with the skinny lace top or printed button front blouse - you’ll have the elegant fifties look perfected.

Priced between £40 and £120, F&F Couture is available in sizes 8-18. The full F&F Couture range will launch exclusively online at tesco.com/clothing in early October.

 

Journalists

Cathrina Hulse
Multimedia Journalist
Annette Belcher
Multimedia Journalist
Full newsroom contact details
Tell us what's happening in your area.