MEET Lucy, she’s happy-to-help and recently started work at Birmingham Airport.
The new recruit could be the model employee, she won’t take time off sick or grumble about her hours.
But if the power goes, she won’t hang around for long - that’s because the beaming brunette is a hologram.
Lucy took up her post in the terminal last week and will be giving security tips to passengers, as they wait to have their bags searched.
Airport bosses hope that the helpful hologram will free up staff to do other jobs.
Paul Kehoe, the airport’s chief executive, said: “Judging by passenger reactions so far I think she’s going to be a real hit.”
The technology has already been introduced at Manchester and Luton airports and we could be seeing a lot more of it in future.
Tensator, the firm who manufacture the holograms, say they can take any form that their customer desires.
Sam Thomsett, from the UK-based company, said: “Customers can use actors, a member of staff or someone famous if we can get the rights.”
The virtual assistant has been introduced as part of a £13m investment in the airport, which will see the two terminals merge into one.
And the 24-hour employee won’t be alone for long, Birmingham Airport have already ordered two more of the holograms.