STAFF at the Spire Parkway Hospital will be swapping theatre blues for bright pinks to mark this year's breast awareness month.
Pink Day will be held on October 30 and all staff who don pink outfits will be asked to make a donation.
Recent statistics from Cancer Research UK, show female breast cancer incidence rates have increased by 13 per cent over the past ten years and that patients are getting younger.
This is why consultants at the hospital's breast clinic hope to raise awareness of the disease and highlight the work they do at their fast-access centre.
Breast care nurse, Bethan Lloyd Owen, offers advice and support throughout a patients' treatment. "My role means that, if for any reason the consultant isn't available, I am fully trained to offer scans and biopsies to ensure speedy results, which are then discussed between the members of the multidisciplinary team.
"If the results do require treatment, early intervention gives the best chance of success and if they don't, then speedy diagnosis can give peace of mind."
Part of Bethan's job as a consultant breast care nurse is to ensure that standards for breast cancer are upheld.
In addition, Bethan visits local schools to give talks to teenage girls about breast awareness so they understand what to look for.
She added: "Education is so important, and with the age of breast cancer patients decreasing, it is vital that young women learn about detection and healthy living to assist potential prevention."
To support the clinic on Pink Day contact Bethan or Kerry on 0121 704 5590.