COUNCIL officials have rejected a planning application for a new £6 million Premier Inn hotel in Solihull town centre.
Despite the fact the hotel would create 50 new jobs and generate up to £1 million a year in additional trade for local businesses the planning committee denied approval because of the ‘alien feature’ it had.
Plans for the 123-bed, seven-story hotel were submitted late last year by the owners of the land, Winston Group following a consultation exercise in Solihull.
However there was no convincing the planning committee after members refused approval ‘by virtue of the scale, mass, height and design layout.
Chairman Councillor Stuart Davis said: “Members were not opposed to having a hotel at the site - they just didn’t like it.
“The building is overpowering, and it would look like it’s on stilts. There is no gain from a planning prospective.”
Melvin Robinson, Director for the Winston Group argued that the current view from Streetsbrook Road island would be improved.
“The new hotel is the catalyst for the longer term improvements to the site, he said.
Before the meeting Mark Rogers from Whitbread said given the current economic gloom the hotel would be a fantastic opportunity to deliver jobs and investment into Solihull and regenerate a key area of the town centre.