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Inside story of a car marriage

IN a new book published this week, former employees of Rover and Honda tell their own stories of what happened when the two car manufacturing giants came together.

IN a new book published this week, former employees of Rover and Honda tell their own stories of what happened when the two car manufacturing giants came together.

This collaboration between two motor manufacturers, which began in 1979, was one of the most ambitious and complex programmes of its kind; it was a big step in the transfer of Japanese approaches to design and manufacture to the West and it affected the lives of thousands of people.

Each contributor tells what is was like to be involved in the ground-breaking experiment, working across cultural boundaries.

The book is the brainchild of former Rover executive Mike Carver and is co-edited by Nick Seale and Anne Youngson. The contributors include Japanese and British engineers from design and manufacturing, as well as people from finance and the shop floor.

When Rover met Honda – Insights and Memories is published by CSY Publishing at £14.99. Available from the Heritage Motor Centre (www.heritage-motor-centre.co.uk) or from csypublishing@virgin.net.

 

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