BRITAIN’S biggest automotive employer, Land Rover, celebrated its 65th anniversary with the debut of its brand new special edition vehicle.
The luxury 4x4 manufacturers, based in Solihull, unveiled the new Defender LXV Special Edition during a week of celebratory events at Packington Estate, the testing ground for original Land Rover prototypes since 1947 through to Range Rover development vehicles of the early 70’s.
The first ever Land Rover ‘HUE 166’, known as Huey, was on show, along with 150 heritage vehicles, while a ‘HUE’ birthday cake was flown in on a Lynx helicopter by a member of the ‘Black Cats’ Royal Navy display team.
John Edwards, Land Rover’s global brand director, said: “Land Rover is celebrating 65 years of proud heritage. It is in fact a dual celebration, as March saw Land Rover deliver the strongest ever monthly and quarterly sales performance in its history.
“Since 1948, every component in our vehicles has been designed and engineered with intent and Land Rover continues to this day, to build the world’s most capable all-purpose vehicles. A blend of refinement, performance and unmatched all-terrain capability make Land Rover vehicles distinctive and unique, ready to tackle the world’s most challenging and inhospitable terrain.”
From Huey’s debut in 1948, Land Rover has remained a popular brand with leading British and world figures, whether transporting Winston Churchill in his specially-adapted vehicle or providing transport for the Royal family.
And as the LXV, or 65 in Roman numerals, is launched, Mr Edwards said Land Rover had made an unprecedented investment in technology, engineering and manufacturing to remain ahead of the competition.
“Investing in innovation has always been the lifeblood of Land Rover and we will continue to develop innovative new technology and sustainable motoring solutions for the future, whilst retaining the class-leading and legendary breadth of capability that Land Rover’s heritage is built upon.”