SOLIHULL Council Environmental Champion Trish Willetts has packed it all in to follow her dreams of opening a baby shop with her daughters.
The 47-year-old has combined her own environment know-how with daughter Jessie’s business and management degree, and her 17 year-old sister Amy’s experience working at Next’s baby counter, to create BB Boutique; a unique baby shop with a focus on being environmentally friendly.
“We’d wanted to work together for some time,” said Trish. “I really wanted to create a family business which would be here for a long time.”
Boasting the only completely organic Moses basket in the UK, 90 per cent of products sold within store are organic while the rest are fair trade.
“It’s taking it back to basics,” said Trish. “There are a lot more premature babies and children with skin conditions today that benefit from products that don’t contain harsh chemicals.
“People think organic is all just cream and white so they’re surprised how colourful the shop is when they walk in,” added Jessie.
As well as sourcing top UK brands such as Frugi, the Willetts are also passionate about supporting local business and are currently working with a Shirley woodturner to create a line of organic baby toys, as well as selling Warwick-based Zubu Baby, cotton and bamboo babywear, and the Zig and Zog bedtime story book, written by two Knowle brothers.
Hampton Candle Company has even created three organic fragrances candles especially for the boutique.
The trio are inviting locals to attend the official launch tomorrow (Saturday) at 2pm, along with the Mayor of Solihull, where the Phoenix Dance Company and 70 locals dressed in onesies, will perform.