A DORRIDGE mother-of-two is hoping to drum up support for farmers in Africa through a national appeal.
Sarah Whitelock, aged 49, is head of communications at the National Farmers Union who launched their 'Africa 100' appeal this week
The farming industry union teamed up with FARM-Africa, a specialist agricultural charity and plan to fund projects in East Africa using innovative, but proven, on-farm technologies.
Sarah visited Kenya a few weeks ago to see first hand how the projects have benefitted African farmers.
Speaking after her trip she said: "I was absolutely amazing and really interesting to see the different farming methods used in east Africa and to see how little technology some farmers there have - not just the lack of tractors but even the lack of an ox and plough.
"They work their land over by hand, when all they need are quite simple improvements to ensure food for their families and also produce enough food to make a decent living."
All the funds raised by Africa 100 will help improve the production of staple foods for farming communities in countries including Kenya, Uganda and Tanzania.
NFU President Peter Kendall said: "This is an opportune moment for our farmers to help boost agriculture in the developing world, so it might better feed their populations."
Chairman of FARM-Africa, Lord De Ramsey, recognised that technical advances had played an enormous role in helping UK farmers produce abundant amounts of food.
He said: "Africa 100 gives us the chance to share that good fortune by helping spread innovative technologies to African farmers struggling to feed their children."
If you would like to donate check the website www.africa100appeal.com.