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Online baby boutique named Solihull winners of Local Business Accelerator awards

Dorothy & Theodore, an online baby boutique, have been crowned Solihull winners of the Local Business Accelerator awards

Dorothy & Theodore, an online baby boutique, have been crowned Solihull winners of the Local Business Accelerator awards.

Sally Hall and Emma Fear, who founded Dorothy & Theodore last year, join Moorish Smoked Humous and Sixth Story as the winners of the Solihull News and Birmingham Mail’s competition to find and accelerate the most promising young businesses in the area.

“We were completely stunned to win but we were absolutely over the moon,” said Sally, aged 36. “Marketing is absolutely key to our business so anything that raises our profile is fantastic. It’s an extremely competitive market so this is a huge boost for us.”

From solid silver cufflinks based on your child’s doodle, to handcrafted rocking horses, Dorothy & Theodore offer unique gifts, sourced from British handmade businesses.

The former lawyers founded the company after struggling to find products “that met our children’s needs but were beautiful and stylish as well.”

As if launching a new business wasn’t stressful enough, both Sally and Emma, aged 33 from Lapworth, had given birth within weeks of the website going live last year.

“We launched it a week before I gave birth to my daughter and just five weeks after my business partner gave birth to her son,” Sally added. “Which was a little bit crazy but we didn’t want to wait. It’s a hard balance but it is for all new parents.”

Dorothy & Theodore have won free advertising in the Solihull News and mentoring from local business leaders, and now have the chance to win the national prize; mentoring support from the campaign’s national ambassador Dragons Den’s Deborah Meaden.

“It would be phenomenal to win the national competition, both for the company and for all the sellers we represent,” said Sally.

 

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Cathrina Hulse
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Multimedia Journalist
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