After her trip to the salon, Dee’s nails are shining with a lick of gloss, her pink-dyed booties and purple hair extensions are topped off with a little bow and she is shimmering under a coat of glitter. Frankly, she’s got more bling than the cast of The Only Way is Essex.
The pet underwent her radical reinvention at Springfield Dog Grooming Salon, in Kenilworth Road, Knowle, the latest business to exploit a craze carried over from the USA.
“Over the last 14 years, dog grooming has changed a lot,” said salon owner Judith Hill, aged 31.
“When I started out, it was just health and maintenance. Now we’ve become like a canine beauticians. It’s bling all the way.
“Dogs can be dyed or stencilled, I can use glitter and hair extensions. I add bows or ribbons and even paint nails!
“There has been an explosion in the popularity of the so-called ‘designer breeds’. Fashion, along with the owner’s choice of styling, now plays a massive part.”
And it’s not just for the bitches, popular requests for male dogs are Mohawks.
The make-overs are carried out in the brand new premises, at Springfield Croft, styled on a first class hair salon with under-floor heating, hydro-therapy massage and a glittery dog ‘sauna’ or dryer.
But Judith warned creative grooming was not suitable for all dogs.
“This is for special occasions, such as weddings or birthdays only,” she added.
“It must be as much for the dog’s enjoyment as the owners. Dogs are not accessories.”
For more information. call the salon on 01564 772 640 or visit http://sfdg.co.uk.