THE National Exhibition Centre will play host to the Rotary International Convention later this month, which will pump £20 million into the regional economy.
Hotels, restaurants, shops and local attractions, together with companies that supply the NEC, will all benefit from business generated by the 20,000 delegates from 154 countries.
NEC Group spokeswoman Deborah Smith said: “With events held at the NEC, for every pound spent at the venue there is about £10 going into the whole region.”
The convention will run from June 18 to 24 and it is the second time in 25 years Birmingham has been chosen as the venue for it.
Keynote speakers include Nobel Peace Prize winner Archbishop Desmond Tutu and actress and UNICEF Goodwill Ambassador Mia Farrow.
The convention will showcase projects undertaken by Rotary members worldwide addressing issues like tackling polio, poverty, hunger, illiteracy, pollution and water shortage.
Entertainment includes a medieval spectacular at Warwick Castle and performances by the Birmingham Royal Ballet and Treorchy Male Choir.
Solihull Rotarians have worked with the borough council to organise local events such as a food and craft market in the High Street on June 20/21 and an open-air performance of Shakespeare’s As You Like It in Brueton Park on June 23.
David Butler, a member of the Solihull club, said: “Local Rotarians are welcoming delegates from around the world by meeting them at the airport or railway station, putting some of them up in their homes and providing hospitality.
“Solihull has a lot to offer and we want to to make their stay as enjoyable as possible.”