AS the popularity of natural cosmetics grows and discerning consumers choose to reject products containing harsh chemicals, a 'miracle oil' grown in the arid climate of South West Morocco has found its way to Solihull.
Argan oil has been used for centuries by the Berber women in the Souss Plain who nourish their hair, skin and nails with its anti-aging and anti-oxidizing properties.
The nut, from which the oil is extracted, grows on the argan tree, known as the "Tree of Life" to the Berbers for the many health benefits it brings. This spiny tree (argania spinosa) grows exclusively in the south-west of Morocco in the Souss Plain, where the techniques of argan oil extraction has been passed from mothers to daughters down the centuries.
Containing twice the amount of the anti-oxidant Vitamin E than any other natural source on the planet, studies have shown that Argan oil can be used effectively as an anti-wrinkle treatment and in the fight against acne.
Solihull based Amalia Beauté paris has developed a line of certified organic Argan Oil based skin care products that are endowed with moisturizing, healing, regenerating and nourishing properties.
The range includes Argan Oil Shampoo 130ml(rrp £9.99) which is rich in essential fatty acids - Omega 6 and 9- and packed with vitamins A and E to deeply nourish the hair and Argan Oil Anti-Ageing Cream 60ml(rrp£17.99) which maintains elasticity, tonicity and hydration of the skin. Rich in unsaturated fatty acids, with vitamin E and anti-oxidants you will feel the difference straight away. To protect the skin try Argan Oil Nutritive Day & Night Cream in Lemon, Coconut, Sweet Almond, Green Tea, Rose and Argan Oil 60ml(12.99) which promises to soften, hydrate and nourish.