CRAFTY Silhillians are going back to basics and reaching for the sewing machine - and it all seems to be thanks to the success of television programme The Great British Sewing Bee.
In the five shopping days since the new BBC show has aired, haberdashery sales at John Lewis, including the branch in Touchwood, have gone through the roof.
Following the programme’s launch last Tuesday evening, John Lewis’s haberdashery department saw its strongest sales for 2013 on the Wednesday, Thursday and Friday. Last Wednesday alone saw sales of haberdashery at John Lewis increase by 24 per cent.
“We’ve been really pleased with the reaction of our customers to the Great British Sewing Bee. There’s no doubt interest in sewing has increased since the programme started,” said Becky Fellows, the store’s haberdashery manager.
“It’s great to the see the people of Solihull catching the crafting bug.”
Vanessa Bowerman, haberdashery buyer at John Lewis, added there is also an increasing number of younger people taking an interest in needlework: “Our haberdashery departments have been buzzing following the first week of the Great British Sewing Bee and it’s looking likely that this will do for sewing what the Great British Bake Off did for baking and encourage a whole new generation to pick up a needle and thread and get crafty.”