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Shaping up to tackle the dreaded cellulite

EVEN supermodels get it so what chance we mere mortals?

EVEN supermodels get it so what chance we mere mortals?

What am I talking about? The dreaded orange peel effect that is cellulite.

But help is at hand with the breakthrough SCALA ‘Bio-Fir Anti-Cellulite’ shapewear being stocked exclusively at John Lewis.

Launched on May 7 this year, the brand has beaten all records for the fastest-selling lingerie range of the last decade with demand such that SCALA shapewear, starting from £25, has been appearing on eBay for £59.95 - being snapped up by national and international shoppers.

Helen Spencer, Lingerie Buyer at John Lewis, said: “SCALA Lingerie, which starts from £25, has performed tremendously well – we sold out of all stock by the end of the launch week. On launch day John Lewis Direct sold out within one hour and Oxford Street sold out by close. This next wave of SCALA shapewear is 1,216 per cent larger than our initial order.”

“We’re often approached with products promising results, but which don’t stand up to scrutiny – this is where SCALA’s range is different as it does exactly what it says on the tin. ”

The SCALA ‘Bio-Fir Anti-Cellulite’ shapewear range is scientifically proven to significantly reduce cellulite and encourage inch loss in under 30 days.

SCALA Bio-Fir Anti-Cellulite’ range is available at selected John Lewis stores nationwide or online at www.johnlewis.com in two styles and colour variations – the High Waisted Knee Length Panty for £30 or the Slimming Shaper Bermuda for £25.

 

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Cathrina Hulse
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Annette Belcher
Multimedia Journalist
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