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Firm steps in to save parade

A generous business has stepped into save Shirley Remembrance Day Parade after a Solihull News appeal

Remembrance Day poppies

SHIRLEY’S Remembrance Day Parade will go-ahead next year, after a big-hearted borough business came forward with an offer of three-year sponsorship.

Olton Bedrooms have made the generous pledge following a front page appeal in the Solihull News earlier this month.

The news has delighted the Royal British Legion, who were concerned the rising costs may prevent the procession going ahead in 2014 - the year that marks a century since the outbreak of the Great War.

Ernie Riley, branch chairman, said he was bowled over when the business, based in Radway Road, got in touch to offer help.

“I never expected we’d get an offer for such long-term support,” said Ernie, who had previously warned this next month’s parade could be the last one held.

“It’s incredibly generous of them as it’s a big commitment, particularly in these difficult times.

“We’ve also had an offer of help from [funeral directors] Thomas Bragg and I’d like to thank your newspaper for running the story in the first place.”

The legion would still welcome help marshalling traffic and collecting money for this year’s Poppy Appeal. If you’d like to volunteer, call Ernie on 0121 745 2827.



Cathrina Hulse
Multimedia Journalist
Annette Belcher
Multimedia Journalist
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