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Shopping heaven

THERE are souvenirs of Solihull on sale in the tourist information office.

THERE are souvenirs of Solihull on sale in the tourist information office. There are fridge magnets and key rings and T shirts of local parks and monuments, but none so far as I could see, of Touchwood shopping centre.

Yet as Touchwood celebrates its 10th anniversary it’s worth considering that the centre is probably the number one reason people visit Solihull.

Not only has it turned the borough into a huge ‘destination’ - witness the queues to get into the Touchwood car park on Bank Holiday Monday - but it also says a lot about the people of Solihull themselves.

The shops are upmarket and aspirational selling brands people want to be seen buying and wearing.

Companies like Fiat launched their first shop front car dealership not in London, Birmingham or Edinburgh, but in Solihull.

The Touchwood iPhone app is a world first, and it happened right here in Solihull.

The centre is ever changing too, so there is always something new to discover. Space though is finite and talks are on going for a Touchwood 2 design to complement both the existing centre and the High Street and Mell Square.

It all makes for an exciting future for the borough - and the tourists it attracts.

 

Journalists

Cathrina Hulse
Multimedia Journalist
Annette Belcher
Multimedia Journalist
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