SOLIHULL BID are launching a £60,000 gateway advertising campaign at the NEC and Birmingham Airport, to promote the town centre to millions.
Running throughout 2013, the campaign focuses on the four Solihull Festivals, which promise great comedy, food, dance and music for visitors as well as fantastic shopping and a vibrant café culture.
In partnership with Marketing Birmingham, Solihull Business Improvement District, (BID) secured £30,000 European Regional Development Fund match-funding to create the £60,000 campaign.
Shirley Sturzaker, director of Solihull BID, said: “A key objective for Solihull BID in 2013 is to encourage even more visitors to explore the town by boosting the profile of Solihull to new and different audiences.
“Having a major international airport, exhibition venue and concert arena on our doorstep provides the perfect platform to help achieve that aim. We have a packed programme of festivals throughout 2013 and we know from previous experience that the vibrant and lively atmosphere created by the festivals is a real draw for visitors.”
The campaign will be located at the arrivals hall at Birmingham Airport, on the bridge link from Birmingham International Railway Station and at the piazza, atrium and main entrance of the NEC.
Around sixty per cent of the BID’s half a million pound budget is devoted to marketing and promotion of the town which includes seasonal promotional campaigns and the four festivals.