The college received its Crème de la Crème Business Award for Outstanding Business Achievement in recognition of its innovative marketing campaign for the £31million Blossomfield Campus redevelopment.
Judge chair, Simon Burgess, said: “When it comes to taking advantage of marketing via emerging technologies, Solihull College wins top marks. After undergoing a £31million redevelopment with state-of-the-art teaching facilities and degree-level courses, it opted to use digital technology to tell the world about its new amenities. “The digital communications campaign was not only cost effective, it was highly effective.”
Entrants can only considered for the prestigious Crème de la Crème award, which counts Royal Opera House and Virgin as former winners, if they have also won or been shortlisted for a business award in the last 12 months.
Solihull College actually scooped three national awards last year including Best Business Award for Best Communications while Marketing Coordinator Michelle Hewitt was named FE Marketing Professional of 2011.
Dave Cooper, Director of Marketing at Solihull College, comments: “To be awarded the Crème de la Crème Business Award is a real honour and it positions the College and in particular marketing, at the forefront of business practice. The College always seeks to use new and innovative ways to reach potential students and it is rewarding for this to be recognised nationally, alongside some of the UK’s leading commercial organisations.”