BOROUGH businesses have been urged to reap the benefits of dipping into their pockets and sponsoring local sports clubs.
The call comes from Solihull’s sports-mad Mayor Councillor Ken Hawkins who believes that both companies and clubs can benefit from such an arrangement.
“Solihull is doing quite well at the moment and we appear to be bucking the national trend,” he said.
“I want this to continue, to see people buying locally and local business backing local sports clubs because the rewards can be fantastic,” said Coun Hawkins, who was speaking at the opening match of the rugby season between Birmingham & Solihull Bees and Stourbridge.
One of the Mayor’s themes for 2012/13 is ‘supporting Solihull business’ and he sees a direct correlation between sponsoring sports clubs and business growth.
“At this club and at clubs all over the borough on a Sunday morning, there will be hundreds of local kids down here.
“We’re having a great year with the Olympics and Paralympics and the youngsters of today will be the first team players and Olympians of tomorrow,” said Coun Hawkins.
“It’s not just the kids either, it’s the parents as well taking their children to these clubs.”
Coun Hawkins has also put his words into action, sponsoring - with his own money - the match ball at last week’s Solihull Moors game and last Saturday’s Bees fixture, as well as supporting an Old Sils match next week.
“We can all do our bit to support sport and its successes,” he said. “Not only that but it can also give bored youngsters something to do on a wet January afternoon too.”