TIMES are tough in recession hit Britain, but one local firm is finding that it pays real dividends to put cash into the local community and sports teams.
Graphics and signage firm Hollywood Monster has been sponsoring sport since it was started back in 1991 by Dorridge father and son John and Tim Andrews.
That involvement has now grown to such an extent that they are now not only backing community events such as the Knowle and Dorridge fun run and teams like Highgate United, but Birmingham City Ladies FC - winners of the FA Cup - and Team GB synchonised swimmer Katie Skelton - to name just four.
“We’ve found it’s a great way of creating brand awareness and recognition, of promoting your business to an audience that’s quite receptive,” said managing director Tim.
“Birmingham City Ladies is a very recent one for us and it’s a great partnership. We had an order from the FA worth £10,000 which shows it does pay.
“The banner that we did for that was behind the goal when England played Sweden in the Euro 2012 match last Friday.”
The Tyseley-based firm spreads its sponsorship net far and wide, numbering West Bromwich Albion, Birmingham City, Leicester Tigers, athletics at the NIA as well as Solihull Moors, Knowle & Dorridge Cricket Club and Woodrush RFC among the clubs its supported.
Tim recognises that there’s an obvious connection between a graphics and banners firm and sports clubs and believes companies need to be more creative to get their message and brand across through sponsorship.
“Not enough companies are coming forward to sponsor sport, yet it has done us no harm and is part of the recipe of growth.”
The father of two was speaking after Team GB’s Skelton had pushed the button on one of Europe’s largest ever advertising banners produced by the company, to promote the £1.45bn Westfield Stratford City shopping centre adjacent to the Olympic village.
“We got involved with Katie through one of our clients,” said Tim, “these athletes don’t get much money and we simply jumped at the chance to get involved.”