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Stripping off to raise vital cash

RUGGED employers at Land Rover are stripping off this month to help raise money for charity.

RUGGED employers at Land Rover are stripping off this month to help raise money for charity.

Around 2,500 employees at the Solihull-based manufacturing site are set to donate old work wear to Midlands Air Ambulance over the next two years due to the re-branding.

Midlands Air Ambulance receives £100 for every tonne of clothing donated and it’s predicted Land Rover’s donation could equate to nearly ten tonnes.

Land Rover will also be contributing to the £6 million that the charity needs to raise each year through a ‘give as you earn’ scheme initiated by the employers which is expected to raise around £8000.

To further boost the total amount, the company will host a ‘Land Rover experience day’ on November 12-13.

Stef Langford Brown, Corporate Fundraising Manager at Midlands Air Ambulance, said: “The charity receives no central funding so these fundraising efforts will have a real impact on saving lives.”

For more information, visit www.midlandsairambulance.com.

 

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