RUGGED employers at Land Rover are stripping off this month to help raise money for charity.
Around 2,500 employees at the Solihull-based manufacturing site are set to donate old work wear to Midlands Air Ambulance over the next two years due to the re-branding.
Midlands Air Ambulance receives £100 for every tonne of clothing donated and it’s predicted Land Rover’s donation could equate to nearly ten tonnes.
Land Rover will also be contributing to the £6 million that the charity needs to raise each year through a ‘give as you earn’ scheme initiated by the employers which is expected to raise around £8000.
To further boost the total amount, the company will host a ‘Land Rover experience day’ on November 12-13.
Stef Langford Brown, Corporate Fundraising Manager at Midlands Air Ambulance, said: “The charity receives no central funding so these fundraising efforts will have a real impact on saving lives.”
For more information, visit www.midlandsairambulance.com.