Brides of Solihull moved from its Drury Lane premises to its brand new boutique, four times the size of the previous shop, on Warwick Road last month.
Despite the recession, the independently owned shop’s success continued to grow until owners Denise and Martin Taylor decided it was time to take the next step and expand.
Manager Mandy Holforth, who has worked for Brides of Solihull since day one, said: “Everything was crammed into our old shop on Drury Lane. Now we’re able to offer a one stop shop for brides, mothers and friends and bridesmaids.
“There’s not many privately owned shops which are able to expand after 20 years but the recession hasn’t really had the same impact on us.
“In Solihull at least, the wedding industry hasn’t really changed. A bride will cut back on everything else but not the dress. Once they’ve got the dress, everything else falls into place.”
Mandy added that Brides of Solihull has become a destination store due to it’s ‘welcoming staff and stunning store.’
“It’s such a happy place. We all just love working here and that really comes across.
“Getting the wedding dress, it’s one of the biggest days in a girl’s life. Our job is to make sure it’s a happy one.
“People don’t have to make an appointment, we like to keep it informal, not intimidating.
“We have boxes and boxes of thank you cards. It’s just a lovely job to be in.”
Brides of Solihull have a full alteration service and is open seven days a week, with two late nights.
The shop also sells a selection of prom dresses and evening wear.
Wedding dresses start at £650, which go up to £4,000 for the couture Ian Stuart range.