THE NEC will undergo a major makeover in a bid to modernise the current facilities after the Solihull Council granted approval.
As part of the update the centre will be re-named the LG Arena, and work will immediately start on creating brand new seating, hospitality, bars, restaurants and other essential customer facilities.
The sponsorship deal with LG electronics will also see the capacity increased by about 2,000 for the benefit of promoters and major selling acts.
A striking modern appearance will help attract more people to the arena as the proposed 'beacon' feature will be readily identifiable on the approach and act as a magnet.
Impressive plans include 56 illuminated water jets to be positioned outside the arena.
The current facilities and design are considered to be outdated and do not meet British Standards.
Councillor Alan Martin from Bickenhill said: "Quite honestly, almost anything will improve this building.
"I think the new design is imaginative, and it will be a big improvement."
Councillor Jim Ryan echoed his words and felt that the new design will help the NEC fend off competition from London.
"It needs to be updated so that we can have a first class arena in the borough."
However, Councillor John Windmill felt that it was an 'opportunity missed' as he felt the design could have been improved.
Phil Mead, managing director, at The NEC Group Arena, said: "We are delighted that Solihull Borough Council has granted us planning permission for this exciting redevelopment of our world class venue.
"The arena is already one of the region's biggest attractions and this redevelopment will help us continue its legacy for future generations."