MALE shoppers are taking the lead for their sartorial choices from the ultimate current posterboy for success, Barack Obama.
The President-elect's signature blue tie is flying off the shelves with sales in John Lewis up 200 per cent week on week.
Barack Obama is currently a shining example of the 'smartening up' culture that men have been adopting in the current economic climate and clearly a strong influence in work wear culture.
Dressing for politics is always a point of interest, for example, the opposing styles of Nixon and JFK caught the public's attention in what has become known as the 1960 'stolen election'. However, the style of the current candidates holds more relevance for men's fashion than ever as men dressing for the credit crunch look for successful role models.