There's one place in England that is guaranteed a white Christmas.
It’s all very slush, slush, but it WILL snow in Solihull this Christmas holiday.
You can flake, sorry, stake, your reputation on it... if you get my drift.
That’s because businesses have forked out to provide snowmakers, which will billow white stuff on the high street.
Solihull Business Improvement District will unveil the machines at the annual Christmas lights switch-on November 22.
The evening will also include an LED drumming display, parade and Santa.
The machines will be a daily fixture, located next to the grotto.
They have been funded through a sponsorship package by holiday firm Thomson.
But when it comes to the season to be merry, shopkeepers realise there’s no business like snow business.
Solihull BID’s Melanie Palmer said: “Solihull will be the ultimate Christmas destination in the Midlands.
“We are creating a winter wonderland feel for families and it will be magical to see children’s faces as they see the snow falling around them.
Maybe they’ll throw a snowball or two with their friends in the snow garden play area.”
Solihull BID has certainly pushed the boat out.
There will be roaming entertainers in the town centre on every December Saturday in the run-up to the big day.
The Touchwood shopping centre will be the setting for an ice bar serving frosty cocktails.
One of the highlights of the seasonal programme is the November 29 Christmas Market, featuring 60 stalls.
Snow machines – standard equipment at most ski resorts – use compressed air to fire water droplets into the skies. If temperatures are too low, a cooling unit freezes the droplets.
Nationally, the last proper white Christmas – where the ground is dusted, rather than the odd flake recorded – took place in 2010. There have, however, been snowflakes 38 times in the last 52 years.
But the chances of real snow this December 25 are slim, say weather experts.
A spokesman for the Met Office said: “For most parts of the United Kingdom, Christmas is right at the beginning of the period when it’s likely to snow. Looking at climate history, wintry weather is more likely between January and March than December. Snow or sleet falls on average five days in December, compared to 7.6 days in January, 6.8 days in February and six days in March.”