LAND Rover employees were called in from their Christmas and New Year holidays, to help cope with booming demand at the busy Solihull plant.
Workers cut into their two-week festive break on Friday, December 30, 2011, for a special planned shift at Lode Lane, to help the company prepare to meet demand for its popular Range Rover, Range Rover Sport, Discovery, and Defender model ranges.
JLR spokesman, Nick O’Donnell, said: “The reason for opening up for one day is to cope with high demand. It is to ensure we make good progress on getting the cars finished and ready.
“Across the board at Solihull, there has been a very strong performance.”
It has been a very successful year for JLR who announced they were creating 1,000 new jobs as part of the Tata, the owner’s two-year building programme at Lode Lane, with new and extended production facilities, warehousing, offices, a new fire station and data centre.
The expansion follows a sales boom over the last 18 months, with pre-tax profits of £287million in the three months to last September, with export demand from China helping to fuel the growth.