TOUGH new parking restrictions will strangle the life out of businesses in Elmdon Heath, shopkeepers claim.
Traders in Rowood Drive recently lost a six-month battle to stop double yellow-lines being introduced outside the shopping parade.
Restrictions came into force last week and shop owners say there has already been a dramatic drop in customers. Now they are demanding answers from Solihull Council, claiming the local authority has disregarded their concerns.
Sofia Voutianitis, who owns Rowood chip shop, said businesses had made their feelings clear.
“Last Friday was the slowest Friday we’ve had in the three-and-half years we’ve been open,” she said. “As businesses we’re willing to compromise, but in just a few days we’re already hundreds of pounds down.
“And my family lives in the flat above the shop, so if we close, we’ll be out on the street.”
Andy Bestwick, of Damsonwood IT Ltd, has decided to sell-up and will run his business from home: “I’ve had enough,” he said. “The council just didn’t listen to what we said to them.”
Councillor Glenis Slater (Lib Dem, Elmdon) said she had sympathy with the businesses.
“The lines were put down because there were concerns about the road safety,” she said.
“But as ward councillors we will be looking to see if more car parking spaces can’t be created.”
Councillor Ted Richards, cabinet member for transport and highways, said the council had received four objections.
“Whilst these concerns were taken into consideration it was decided to go ahead with the recommendations and put down double yellow lines.
“There is still significant on and off-street parking available for use by residents and shoppers.”