TWO goals from Julian Joachim sunk Solihull Moors as they paid the price for missing a hatful of glorious opportunities.
For the second successive game Bob Faulkner’s side were left feeling hard done by as the former Villa man showed the visitors how it was done.
Faulkner kept his faith in Marcus Palmer but the pace-ace failed to take advantage of an early chance to put his side ahead.
Minutes later in-form Jake Edwards danced past Scott Howie in the Kings Lynn goal but his six-yard effort crashed off the post.
To rub salt into the wound, ex England under 21 international Joachim outsmarted Lee Collins on the edge of the penalty area to fire the hosts ahead totally against the run of play.
And just four minutes later the Blue Square North new-boys were 2-0 up when Jack Defty scored from the spot after he was hauled down by Collins in the penalty area.
Moors were shocked to find themselves two goals down and nothing seemed to be going their way when Darren Middleton’s 20-yard free kick was brilliantly tipped over the bar.
After the break Peter Faulds had a shot blocked and winger Palmer hit the bar as Moors were denied by the woodwork for a second time.
Edwards then had a goal disallowed for offside on 63 minutes before another amazing miss, this time from substitute Jason Moore who failed to net with only the keeper to beat.
The visitors were given a lifeline when Defty received his marching orders for a two-footed lunge on Carl Motteram, but chances from Andy Ducros and Edwards went begging.
To top off a disappointing day Joachim broke clear to wrap up the game on 83 minutes.
Moors entertain Hyde on Saturday and Droylsden on Tuesday at Damson Park.